Case Study

Leading a
$30M content team.

IndustryMen’s Apparel
Main PlatformsMeta, TV, YouTube, Website
Timeline2025–Present
Our RolePaid Ads Creative Director
Head of Creative Ops

The Challenge

The Perfect Jean built a successful paid ads strategy leveraging multiple agencies. Creative diversity and content volume was at an all time high, but CAC was rising and creative quality felt “off.”

Paid Creative was contracted for two things. Add our own ads into the content mix and act as a “creative quartermaster” to keep quality high across all agencies. Our most impactful improvements came from helping decide the creative strategy across 5-7 agencies at a time. Once we were focused on making the right content, improving the output was more straightforward.

We review EVERY piece of content from EVERY agency and provide detailed comments to improve the quality of the creative. This spans static images, UGC briefs and videos, TV commercials, etc.

Over time we helped hire and fire agencies. Working more with high performers, cutting laggards and finding new partners to test several times per quarter.

The Brand

With a slogan like, “#F#%K YOUR KHAKIS” you can tell that The Perfect Jean doesn't take themselves too seriously. But they do make an amazing product that men everywhere love. The mass demand for products like denim, khaki pants, t-shirts, shorts and hoodies combined with their everyday guy humorous brand allowed us to scale revenue and lower CPAs quickly with better creative. Here are examples of hero ads either produced entirely by Paid Creative or greatly assisted through creative strategy and revising the output.

The Approach

01

Start with Creative Strategy

Getting better results from your advertising is a lot easier when you focus on what really moves the needle. What are our customers telling us about how they use our products, their pain points, barriers & motivators to purchase? What products drive the highest LTV, what offers increase conversion rate the most, what skus do we need to sell to best free up cash? Merging business and content strategy together is going to beat “let’s throw spaghetti against the wall and see what sticks” every time.

02

Getting The Details Right

Reviewing hundreds of videos and static assets monthly is pain to be honest. But it is required to be successful. What is the hook, the timing of value props, editing style, captioning, who to cast, all these things add up to make ads appealing to customers and beat out other competitors in the auction.

03

Scale Volume

Only with the right strategy and a thorough review process does it make sense to start scaling volume. Through offering creative strategy and content best practice leadership we were able to elevate agency partners & The Perfect Jean’s performance.

The Results

3,000+
Videos Reviewed

We are in the weeds improving creative where it matters most

24+
Partner Agencies

We’ve become a better agency by working with dozens on behalf of The Perfect Jean

2k+
Hours Saved

Maybe most importantly, we freed the Co-Founders time back up to focus on other things

10+
Hero Ads

Ads that spend more than $1M

“So fun working with Sam and Madison from Paid Creative! They've become a swiss army knife on our creative team. We needed a TV commercial, they shot one. We needed 500 product shots touched up? They handled it. We needed to push agencies on script and creator quality? They stepped in. Sorta like the friend who “has a a guy for it.” They just get stuff done and WELL.”
Ovadia Labaton

Ovadia Labaton

Co-Founder, The Perfect Jean

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