Case Study

How comedy drove 100M+ impressions and account-leading performance for America’s #1 men’s health brand

IndustryMen’s Health
Main PlatformsMeta, YouTube
Timeline2026
Our RolePerformance & Branded Creative Production

The Challenge

BlueChew is a $400M+ men's health brand spending millions a WEEK on paid media. They hired Paid Creative to do one thing: make branded-comedy ads that build the brand AND convert.

Within 30 days we delivered 15 finished ads across 5 distinct production shoots. A week after launching the first batch of creative it was clear we had produced several winners. Multiple of our ads landed in the top 10 spend & purchase volume reports within a week, upsetting creative that had been running for months.

The results: a 6 month contract renewal after 1 month of deliverables that allowed us to double down on production quality, talent, and editing. Every single batch of creative has produced a top 25% creative by spend and purchase volume in their portfolio.

The Brand

BlueChew came to us wanting ads that were memorable AND drove conversions. Plenty of agencies will swear this can't happen. They'll tell you brand and performance can't live inside the same Meta campaign because they are afraid their ads won't be able to compete with bottom of funnel UGC or Offer driven ads.

We've spent our careers crafting brand building assets that compete with bottom of funnel creative.

BlueChew wanted a moat built on brand. You could try to copy their product, but you can't copy their brand memorability. That's what Paid Creative does better than anyone: our creative stops men mid-scroll and pops in their heads when it's time to buy.

The Approach

01

High Quality Branded Content

Each and every concept was custom scripted, cast, shot and edited with BlueChew in mind. We married custom production with e-commerce best practices, shooting each concept in a way to get several storylines and test different hooks, value props and call to actions.

02

UGC Support

Alongside each and every higher production shoot, we filmed quicker UGC scripts and high quality b-roll to supplement the more polished shots on goal. Each shoot resulted in a variety of concepts to increase the likelihood of finding a winner.

03

Fresh Ideas Plus Remixing

Learnings from the previous month and the rest of BlueChew's portfolio are constantly evaluated to improve our future creative. We also throw in some totally net new ideas and concepts to keep things fresh. Making effective advertising is a blend of art and (data) science.

The Results

100M
Conversion Objective Impressions

Over $100k in spend on our ads within 30 days

3
Hero Ads

Top 10 conversion driving ads in the entire portfolio

1
Month Till First Delivery

5 net new scripted, cast, produced and edited concepts with 15 final assets total

6
Month Contract Renewal

Expanded scope and timeline quickly

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